One bar for every piece: does it make someone reach out?
1The daily loop (~1 hour)
1
Open the prompt — it drops the night before.Set an alarm. 7am works. Just make it an appointment.
2
Write 10–20 minutes. No AI.Timer for 10, keep going if it flows. Keyboard or longhand.
3
Read it out loud. Make your edits.You'll hear the dead words instantly. Find your four bricks.
4
Film it. One take, phone, window or light.
5
Publish, then reply to the prompt: link + script.Typed script or a photo of the page — both work.
6
Score yourself. Comment on your partner's piece.
2The four bricks (~45 seconds total)
HOOK one specific detail · works with sound off · ~10%
EMOTION BRICK your story — the scene, the feeling, what didn't work · HALF the piece
LOGIC BRICK one belief flip: "the shift wasn't X, it was Y" · ~30%
CLOSE one line to your old self — then stop talking · ~10%
3Pre-film check (30 seconds)
Cut: basically · kind of · I think · maybe · just · so yeahHook works, sound OFFClose = ONE sentenceNo "like & follow" — no "DM me" (yet)
4Your daily reply, in the thread
🔗 instagram.com/reel/abc123
📝 Script: [paste it, or photo of your page]
🎯 Score: Hook 3 · Emotion 2 · Logic 4 · Close 3
⬆️ Tomorrow's upgrade: slow down inside the scene — I summarized instead of showing it.
5Score yourself 1–4, right after you watch it back
Brick
Ask yourself
HOOK
Scrolling my own feed — would I stop?
EMOTION
A scene, not a summary? Did I feel it watching back?
LOGIC
One belief flip somebody would screenshot?
CLOSE
One line to my old self — did I stop talking after it?
Then write ONE line: “Tomorrow's upgrade: ___” — a low score is just tomorrow's upgrade found early.
Miss a day → off the finisher list.Keep going anyway — you still get everything. Finishers get the award at IAL (announced week two). One post per day — no batching. Same standard for Jay.
6Asked at the kickoff
How long should the video be?
~45 seconds, but it's not a hard rule. It isn't how much you talk — it's how much people listen. Engagement beats length.
Can I do carousels instead?
Start with video. In the AI era, your face and real emotion are what make people believe you're real. If a video's a banger, remix it into a carousel after.
Can I type instead of writing longhand?
Yes — keyboard or notebook, your pick. Dictation (Wispr etc.) tends to produce babble; actually write.
Can I use AI at all?
Not for the writing. Draft from your own brain. Light AI refinement after you've written and read it aloud is OK.
Captions and hashtags?
Skip hashtags — the algorithm reads what's actually in your video (backgrounds included). Caption = one or two impactful lines. No name, no "like and follow," no "DM me."
If I never ask people to DM me, why would they?
Real feeling makes people reach out. "I knew I needed to lose weight" gets ignored; "the day I asked for a seat-belt extender" gets DMs. Direct asks come later — the prompts build to them.
Should my content connect to my offer?
Yes. Mine stories in the territory of your offer — don't post about your love life if you sell career coaching.
Fancy caption apps and edits?
Fine — but the writing is what matters. Save the production upgrades for after the 28 days.
How do I give my partner feedback?
Comment on ONE specific thing the same day — a brick, the lighting, the pace. A quick Loom video works great for this (~$100/yr, worth it).
I already filmed yesterday — do I redo it?
No. If you're a day ahead, you're a day ahead. Day 1's prompt is the IAL script: film it, or revisit it and add the detail you left out.